A Web3 social platform backed by Polychain and Upfront, built on Internet Computer — an ecosystem with limited remaining momentum. Expanding to Solana was the route to a materially larger user base, but the launch had to arrive as something communities wanted to join, and the product needed retention mechanics capable of holding the users it brought in.
A decentralised cross-chain liquidity protocol with a large, vocal, highly technical community and significant assets under management. It had grown quickly on engineering credibility with no corresponding marketing function. Ownership was distributed with nobody accountable, agency relationships were unmanaged, and live reputational exposure was affecting confidence among users and partners.
“Deep knowledge in marketing with a deep passion about crypto. Always quick to produce results.”
“Reggie helped build the growth team from the ground up. His leadership and hands-on approach inspired juniors and built awesome team culture.”
“Helped kickstart our marketing strategy from concept to new product launch.”
Thirty thousand Discord members and a few hundred active users. Not a growth problem — a conversion problem that more members make worse.
Teams whose narrative depends on price action, and who need a reason to care that holds when the chart is flat.
Projects that overpromised in a previous cycle and now face an audience trained to discount whatever they say next.
Story Mode builds the credibility-led growth system web3 actually needs — less noise, more signal, and a conversion path that survives the end of the incentive.
Crypto marketing fails at conversion rather than acquisition. The work below is aimed at the gap between an engaged community and a product people return to.
Named team, published audits, honest documentation of current limitations, and a visible record of shipping what was announced.
A reason to care that holds when the price is flat, which is most of the time and all of the time that matters.
Qualification gates and an activation path that turns members into users, with the funnel between them made explicit.
Where you sit relative to the chains, protocols, and partners your buyer already trusts — borrowed credibility, earned properly.
Retained users, activation rate, and usage depth rather than follower counts that respond to spend and nothing else.
Reporting, experiment ownership, and a cadence that keeps working through a market the team cannot control.
Which numbers reflect real usage and which move with incentives. Usually the first time the team sees the community-to-active ratio written down.
Positioning that works when the chart is flat, plus the credibility signals a sceptical audience checks before they trust anything.
Onboarding, activation milestones, and lifecycle sequences that move a community member to a retained user.
Weekly cadence against activation and retention rather than reach. Iterate on what actually moves usage.
Embedded marketing leadership on a monthly retainer, built for a market where the audience has been burned before.
Scoped as a monthly retainer against what the company actually needs. Reggie has personally led growth for crypto and fintech products through more than one cycle.
One 30-minute call. A practical conversation about the gap between your community and your active users.
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