// Fractional CMO for Toronto Startups

Senior marketing leadership
for Toronto startups.

Get senior marketing leadership without hiring a full-time CMO. Story Mode helps Toronto startups build strategy, fix bottlenecks, and drive measurable pipeline growth.

90-day
Growth sprints
40+
Startups served
3x
Pipeline improvement

Trusted by founders at

BlockonomicsBitrefillStep3GroundfloorRaiinmakerTHORChainDSCVRManulife

// Who this is for

Built for Toronto founders
who need a real marketing leader.

01

Seed to Series B Founders

Toronto startups with product traction but inconsistent growth. You need strategic direction, not more freelancers.

02

Teams With Traction, Not Strategy

You have product-market signals but growth is stalling. Channels are running without clear pipeline impact or attribution.

03

Startups Needing Execution Focus

You need strategic leadership paired with execution focus — not another consultant who writes decks and disappears.

// The problem

You’ve been here before.

  • Channels running without a clear growth strategy tying them together.
  • Weak conversion from traffic to qualified pipeline — lots of visits, few deals.
  • Fragmented execution across content, paid, and lifecycle with nobody owning the outcome.
  • Your founder is playing CMO, and it’s eating their roadmap alive.
  • You’ve hired agencies and freelancers — but nobody sets strategy or measures what matters.

Story Mode fixes the leadership gap. Not with more tools — with the right operator embedded in your team.

// What you get

Strategy to system.

A Fractional CMO from Story Mode doesn’t just advise — they embed. 10–20 hours per week, leading strategy, directing your team, and building the systems that scale output without scaling headcount.

01 —

Growth Strategy & KPI Map

Market positioning, channel prioritization, and a growth plan tied to revenue outcomes — not vanity metrics.

02 —

ICP & Positioning Refinement

Sharpen your ideal customer profile and messaging framework so your team has clarity on how to talk to the Toronto market and beyond.

03 —

Funnel Optimization Plan

Conversion bottlenecks identified, rapid experiments launched, and performance lifted across acquisition, activation, and retention.

04 —

Experiment Backlog & Sprint Cadence

A prioritized experiment backlog with weekly sprints — so growth becomes a repeatable operating cadence, not a series of guesses.

05 —

Weekly Operator-Level Reporting

Dashboard setup, weekly reporting, and a decision framework so you know what’s working and what to kill.

// Your first 90 days

How it works.

Days 1–30

Discover

Audit your funnel, messaging, channels, and metrics. No assumptions — just signal.

Funnel auditChannel assessmentOpportunity mapping
Days 31–60

Build

Prioritize the growth roadmap and launch quick wins. Ship the systems that turn strategy into traction.

Growth roadmapQuick wins liveFunnels rebuilt
Days 61–90

Scale

Scale winning plays and build a repeatable operating cadence. Measure, iterate, and compound what works.

Performance reviewOptimization cyclesPlaybook handoff

// Results

What this looks like in practice.

“Pipeline quality improved in one quarter.”

A Toronto startup came in with strong product demand but low conversion from demos to revenue. We rebuilt positioning around buyer pain, tightened handoffs between marketing and sales, and reworked the onboarding funnel. Within one quarter, pipeline quality improved and close-rate consistency increased. The key shift wasn’t “more traffic” — it was better alignment from message to conversion.

3x pipeline growth in 90 days

// Client signal

What they said.

“Reggie helped build the growth team from the ground up. His leadership and hands-on approach inspired juniors and built awesome team culture.”
Shiva S. — Founder, Blockonomics
“Deep knowledge in marketing with a deep passion about crypto. Always quick to produce results.”
Sergej Kotliar — CEO, Bitrefill
“Helped kickstart our marketing strategy from concept to new product launch.”
Nick Casares — Head of Product, Step3

// Engagement

How we work together.

Fractional CMO

Embedded marketing leadership on a monthly retainer. Reggie joins your team as your CMO — setting strategy, directing execution, and owning the growth outcomes.

  • 10–20 hrs/week embedded
  • Full marketing roadmap
  • Team direction & execution
  • Growth experiment sprints
  • Monthly performance reviews
  • Optional: AI agent workflows
  • Slack/async communication
  • Month-to-month, no lock-in
Book a Strategy Call →

Not a team stat — Reggie has personally led every one of these engagements across 19 years. This is founder-led, hands-on marketing leadership.

// FAQ

Questions.

// Ready to activate

Ready to grow with clearer strategy
and faster execution?

One 30-minute call. No pitch decks.
Just an honest conversation about what your marketing needs next.

Book a Strategy Call →

hello@storymode.co · Niagara-on-the-Lake, ON · Remote-first worldwide