A proptech startup was generating demos but losing prospects during evaluation. The messaging spoke to the operations lead and said nothing to the finance approver or the IT reviewer who could quietly veto. We rebuilt the message for each seat at the table, added mid-funnel proof the champion could forward internally, and addressed switching cost directly instead of avoiding it.
“Reggie helped build the growth team from the ground up. His leadership and hands-on approach inspired juniors and built awesome team culture.”
“Deep knowledge in marketing with a deep passion about crypto. Always quick to produce results.”
“Helped kickstart our marketing strategy from concept to new product launch.”
Founders whose deals need sign-off from operations, IT, and finance — where a single persona message stalls at the second stakeholder.
Teams generating demos and pilots that stall in evaluation. The problem reads as a lead problem and is usually a proof problem.
Companies where a deal can take longer than the quarter it was forecast in, and marketing has no way to keep a slow deal warm.
Story Mode brings GTM clarity to complex proptech sales — with stakeholder-specific messaging, mid-funnel proof, and the follow-through a long cycle demands.
Proptech marketing fails in the middle of the funnel, not the top. The work below is aimed at the evaluation stage, where deals are genuinely won and lost.
The same product framed for the operations lead, the IT reviewer, and the finance approver — because each is underwriting a different risk.
The one-pager, ROI model, and security summary your champion forwards internally when you are not in the room. Most proptech deals are decided in that meeting.
Case studies, reference structures, and pilot frameworks that move a prospect from interested to confident.
Direct treatment of migration risk, staff retraining, and data portability, since inertia is the real competitor in real estate software.
Lifecycle sequences built for a six-to-twelve month evaluation, so a slow deal stays warm without a rep chasing it weekly.
Ownership, reporting, and a decision cadence that survives a sales cycle longer than the quarter it started in.
Who actually signs, who can veto, and what each of them is really underwriting. Built from your own sales calls and lost-deal reasons rather than assumptions.
Rebuild the evaluation-stage assets: proof, ROI framing, and the switching-cost conversation your champion is currently having alone.
Channel priorities, campaign roadmap, lifecycle nurture for long cycles, and a KPI model that measures progression rather than volume.
Weekly cadence, pipeline review, and iteration on the messages that are moving deals through evaluation.
Embedded marketing leadership on a monthly retainer, scoped to a sales cycle that runs longer than a quarter.
Scoped as a monthly retainer against what the company actually needs. Reggie has personally led every one of these engagements.
One 30-minute call. A practical conversation about where your proptech deals are stalling and what it would take to move them.
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