We build growth marketing extensions for organizations that need modern strategies, the right tech stack, and both people and AI agent resources to implement everything. Story Mode embeds with your team — not as an outsourced agency, but as the marketing arm you haven't built yet.
We pair decades of hands-on experience scaling startups and large-scale organizations with AI-integrated workflows that move faster than any traditional team. The result: strategy that's grounded in pattern recognition, and execution powered by systems that never sleep.
Our practice spans four disciplines: Fractional CMO leadership for companies ready to scale. AI Marketing Agents — custom workflows that automate outreach, content, and analytics. Growth Strategy covering GTM planning, channel architecture, and conversion engineering. And Brand & Storytelling — the narrative foundation that makes everything else land.
Based in beautiful Niagara-on-the-Lake. Working with founders and organizations across North America and Europe.
Fractional CMO
Full marketing leadership on a fractional basis. Positioning, messaging, team building, and board-ready reporting.
AI Marketing Agents
Custom AI workflows that automate outreach, content, and analytics. Built for your stack, not a generic SaaS tool.
Growth Strategy
GTM planning, channel strategy, and conversion architecture for companies scaling past founder-led sales.
Brand & Storytelling
Brand positioning, messaging frameworks, and the narrative foundation that makes people understand — and remember — what you do.
startups and enterprise
across industries
and measured
for clients
“Reggie helped build the growth team from the ground up. His leadership and hands-on approach inspired juniors and built awesome team culture.”
“Deep knowledge in marketing with a deep passion about crypto. Always quick to produce results.”
“Helped kickstart our marketing strategy from concept to new product launch.”
“Brings creativity and enthusiasm — helping with submissions, promotions, and content delivery.”
Three steps to
a clear plan.
Interview Your Founders
We start by sitting down with your founding team. Understanding the vision, the product, the market thesis, and where the gaps are. No surveys, no forms — real conversations that surface the insights a growth strategy has to be built on.
Assess the Landscape
Deep dive into your internal data — quantitative (funnel metrics, channel performance, retention curves) and qualitative (customer feedback, sales objections, positioning gaps). Then we map the competitive landscape: who’s winning, where the whitespace is, and what’s actually defensible.
Deliver the 90-Day Strategy
We develop and present a complete 90-day marketing strategy — positioning, channel priorities, experiment roadmap, KPIs, and the team or agent resources needed to execute. Not a deck that gathers dust. A working plan your team runs on starting day one.
Reggie Tan.
Fractional CMO &
AI Strategic Advisor.
“Every startup has a story. Most never find the signal.”
19 years in growth marketing. Led growth at Groundfloor, Raiinmaker, Blockonomics, Bitrefill, and dozens more. Over 100 clients led personally, more than 500 tactics driven, and $20M+ raised and earned.
Story Mode exists because organizations between Seed and Series B need marketing leadership but can't justify — or find — a full-time CMO. Strategy, execution, team, and the AI systems that make all three faster.
Let's develop
your story.
30 minutes. No pitch deck. Just a real conversation about whether we're the right fit.
Book a Call