// Fractional CMO for Startups
Story Mode embeds a Fractional CMO directly into your startup. You get the strategy, team direction, and AI-powered systems of a full marketing department — led by one senior operator with 19 years of hands-on experience.
Trusted by founders at
// Results
A startup came in with strong product demand but low conversion from demos to revenue. We rebuilt positioning around buyer pain, tightened handoffs between marketing and sales, and reworked the onboarding funnel. Within one quarter, pipeline quality improved and close-rate consistency increased. The key shift wasn’t “more traffic” — it was better alignment from message to conversion.
3x pipeline growth in 90 days
A Web3 team had strong community activity but weak product activation. We shifted messaging toward practical user outcomes, rebuilt onboarding flow, and aligned campaigns to activation milestones. The team moved from vanity attention toward qualified growth indicators and improved retention behavior.
Community-to-product conversion strategy deployed
// Client signal
“Reggie helped build the growth team from the ground up. His leadership and hands-on approach inspired juniors and built awesome team culture.”Shiva S. — Founder, Blockonomics
“Deep knowledge in marketing with a deep passion about crypto. Always quick to produce results.”Sergej Kotliar — CEO, Bitrefill
“Helped kickstart our marketing strategy from concept to new product launch.”Nick Casares — Head of Product, Step3
“Brings creativity and enthusiasm — helping with submissions, promotions, and content delivery.”Ajay Kishore — Founder, Stareable Festival NYC
// The problem
Story Mode fixes the leadership gap. Not with more tools — with the right operator.
// What you get
A Fractional CMO from Story Mode doesn’t just advise — they embed. 10–20 hours per week, leading strategy, directing your team, and building the systems that scale output without scaling headcount.
01 —
Market positioning, channel prioritization, and a growth plan tied to revenue outcomes — not vanity metrics.
02 —
Your marketers, designers, and agency partners get a senior leader who sets priorities, runs standups, and removes blockers.
03 —
Custom AI agents built on n8n and OpenClaw to automate research, content ops, campaign execution, and reporting.
04 —
Conversion bottlenecks identified, rapid experiments launched, and performance lifted across acquisition, activation, and retention.
05 —
ICP refinement, narrative architecture, and a messaging framework that gives your team clarity on how to talk to the market.
06 —
Dashboard setup, weekly operator-level reporting, and a decision framework so you know what’s working and what to kill.
// Deep expertise
Complex buyer journeys, trust-sensitive messaging, and compliance-aware positioning. We’ve led marketing for lending platforms, payment rails, and neobanks.
Community-to-product conversion, token narrative discipline, and growth systems that move beyond hype to qualified activation.
Category creation, PLG funnels, developer marketing, and positioning that differentiates in crowded markets.
We also work with proptech, healthtech, and consumer startups — the methodology adapts, the rigor doesn’t.
// Your first 90 days
Audit your positioning, funnel, channels, and metrics. No assumptions — just signal.
Define your narrative architecture and messaging framework — who you are, what you do, and why it matters.
Ship the systems that turn strategy into traction — growth experiments, AI agent workflows, landing pages, and funnels.
Measure, iterate, and compound what works. Growth becomes a repeatable operating cadence, not a series of guesses.
// Engagement
Embedded marketing leadership on a monthly retainer. Reggie joins your team as your CMO — setting strategy, directing execution, and owning the growth outcomes.
Not a team stat — Reggie has personally led every one of these engagements across 19 years. This is founder-led, hands-on marketing leadership.
// FAQ
// Ready to activate
One 30-minute call. No pitch decks.
Just an honest conversation about what your marketing needs next.
hello@storymode.co · Niagara-on-the-Lake, ON · Remote-first worldwide