A permissionless Bitcoin payment gateway, effectively a founder and a product with no marketing function and no recurring revenue. It had positioned itself against BitPay — putting a bootstrapped team into a head-on fight it could not fund, while describing a customer segment that already had plenty of options.
A decentralised cross-chain liquidity protocol with a large, vocal, highly technical community and significant assets under management. It had grown quickly on engineering credibility with no corresponding marketing function. Ownership was distributed with nobody accountable, agency relationships were unmanaged, and live reputational exposure was affecting confidence among users and partners.
“Reggie helped build the growth team from the ground up. His leadership and hands-on approach inspired juniors and built awesome team culture.”
“Deep knowledge in marketing with a deep passion about crypto. Always quick to produce results.”
“Helped kickstart our marketing strategy from concept to new product launch.”
“Brings creativity and enthusiasm — helping with submissions, promotions, and content delivery.”
Story Mode fixes the leadership gap. Not with more tools — with the right operator.
A fractional CMO who only advises is an expensive consultant. The scope below is what senior marketing leadership should actually be accountable for — two to three days a week, embedded in your team.
ICP definition, narrative architecture, and a go-to-market plan tied to revenue outcomes rather than activity.
Deciding which channels earn investment and which get cut, based on your economics rather than what worked somewhere else.
Your marketers, designers, and agency partners get a senior lead who sets priorities, runs the standup, and removes blockers.
A weekly operating cadence with clear ownership, so work ships on a schedule instead of in bursts around the founder’s availability.
A KPI model and operator-level reporting that tells you what to double down on and what to kill — defensible in a board meeting.
Workflows for research, reporting, and content operations built around real operating needs, so a lean team covers more ground.
Complex buyer journeys, trust-sensitive messaging, and compliance-aware positioning. We’ve led marketing for lending platforms, payment rails, and neobanks.
→Community-to-product conversion, token narrative discipline, and growth systems that move past hype to qualified activation.
→Category creation, PLG funnels, developer marketing, and positioning that differentiates in crowded markets.
→Multi-stakeholder sales, complex buyer journeys, and go-to-market systems built for real estate technology.
→Senior marketing leadership for Toronto’s startup ecosystem — local networks, global ambition.
→We also work with healthtech, consumer startups, and more — the methodology adapts, the rigor doesn’t.
The question is rarely whether you need senior marketing leadership. It is whether you need it five days a week, permanently, before the role has been defined by someone who has done it.
| Fractional CMO | Full-time CMO | |
|---|---|---|
| Cost | Monthly retainer, no equity or benefits | Six-figure salary, equity, benefits, severance |
| Stage fit | Seed to Series B, and established SMBs | Series B onward, once the function is defined |
| Time to start | Days | Three to six month search, plus notice period |
| Hiring risk | Month to month — a bad fit costs weeks | A mis-hire costs a year and the runway behind it |
| Availability | Two to three days a week | Full time |
| Operating depth | Strategy plus hands-on execution | Strategy, plus a team to delegate execution to |
Agencies are good at producing work. They are structurally unable to decide what work should exist — that requires sitting inside the business.
| Fractional CMO | Agency | |
|---|---|---|
| Who sets strategy | You do, together, from inside the business | You do — the agency executes your brief |
| Who writes the brief | The fractional CMO | Someone on your side has to |
| Accountability | Owns the pipeline number | Owns the deliverable and the timeline |
| Team integration | In your standups, Slack, and leadership meetings | Scheduled calls and status reports |
| Managing other vendors | Directs your existing agencies and contractors | Is one of the vendors |
| Best used for | Owning the function | Scaling execution once the function exists |
Marketing leadership is easy to claim and harder to operate. These are roles held, not clients advised.
Plus growth and marketing work with TradeZero, Step3, Haven Workspace, Myosin, and Stareable Festival NYC. Reggie is also building an education track around marketing, AI, and GTM strategy through university and professional training work.
The founder, the market, the product, the current funnel, and the constraints nobody writes down. Understand what is true before deciding what to do.
Not every marketing problem deserves equal attention. Identify the few moves most likely to shift traction — and name the ones worth ignoring.
Campaign roadmap, content direction, KPI model, ownership map, and the weekly rhythm that keeps it moving.
Measure, iterate, and compound what works. Growth becomes a repeatable operating cadence rather than a series of guesses.
Embedded marketing leadership on a monthly retainer. Reggie joins your team as CMO — setting strategy, directing execution, and owning the growth outcomes.
Scoped as a monthly retainer against what the company actually needs — advisory, embedded leadership, or deeper execution support. Not a team stat: Reggie has personally led every one of these engagements across 20 years.
One 30-minute call. No pitch decks. A practical conversation about where marketing is stuck and whether embedded leadership makes sense.
Book a Call