A fintech startup was spending across five channels with no attribution model and a marketing team executing without strategic direction. Story Mode embedded as Fractional CMO, rebuilt the funnel from ICP definition through conversion tracking, and aligned the team around pipeline-qualified metrics instead of vanity numbers.
A Web3 protocol had built a large community but couldn’t convert engagement into product adoption. Story Mode redesigned the community-to-product funnel, introduced qualification gates, and built an activation sequence that turned Discord members into active users.
“Reggie helped build the growth team from the ground up. His leadership and hands-on approach inspired juniors and built awesome team culture.”
“Deep knowledge in marketing with a deep passion about crypto. Always quick to produce results.”
“Helped kickstart our marketing strategy from concept to new product launch.”
“Brings creativity and enthusiasm — helping with submissions, promotions, and content delivery.”
Story Mode fixes the leadership gap. Not with more tools \u2014 with the right operator.
A Fractional CMO from Story Mode doesn\u2019t just advise \u2014 they embed. 10\u201320 hours per week, leading strategy, directing your team, and building the systems that scale output without scaling headcount.
Market positioning, channel prioritization, and a growth plan tied to revenue outcomes — not vanity metrics.
Your marketers, designers, and agency partners get a senior leader who sets priorities, runs standups, and removes blockers.
Custom AI agents built on n8n and OpenClaw to automate research, content ops, campaign execution, and reporting.
Conversion bottlenecks identified, rapid experiments launched, and performance lifted across acquisition, activation, and retention.
ICP refinement, narrative architecture, and a messaging framework that gives your team clarity on how to talk to the market.
Dashboard setup, weekly operator-level reporting, and a decision framework so you know what’s working and what to kill.
Complex buyer journeys, trust-sensitive messaging, and compliance-aware positioning. We’ve led marketing for lending platforms, payment rails, and neobanks.
→Community-to-product conversion, token narrative discipline, and growth systems that move beyond hype to qualified activation.
→Category creation, PLG funnels, developer marketing, and positioning that differentiates in crowded markets.
→Multi-stakeholder sales, complex buyer journeys, and go-to-market systems built for real estate technology.
→Senior marketing leadership for Toronto’s startup ecosystem — local networks, global ambition.
→We also work with healthtech, consumer startups, and more \u2014 the methodology adapts, the rigor doesn\u2019t.
Audit your positioning, funnel, channels, and metrics. No assumptions — just signal.
Define your narrative architecture and messaging framework — who you are, what you do, and why it matters.
Ship the systems that turn strategy into traction — growth experiments, AI agent workflows, landing pages, and funnels.
Measure, iterate, and compound what works. Growth becomes a repeatable operating cadence, not a series of guesses.
Embedded marketing leadership on a monthly retainer. Reggie joins your team as your CMO — setting strategy, directing execution, and owning the growth outcomes.
Not a team stat — Reggie has personally led every one of these engagements across 19 years. This is founder-led, hands-on marketing leadership.
One 30-minute call. No pitch decks. Just an honest conversation about what your marketing needs next.
Book a Call